The ’Big data and business analytics’ elective at Rotterdam School of Management is about the collection, analysis and presentation of large data sources for the purpose of data-driven decision making in organizations. In the present year, students will learn how to collect data from online sources, analyze those data, and present the outcomes as a convincing, illustrative example in a strategic business plan.
The ’Big data and business analytics’ elective stresses hands-on experience with online data collection and analysis, while providing theoretical insights into the handling of large data sources. All activity is geared towards managerially relevant, data-driven decision making in organizations. The final terms of this course relate to skills and knowledge.
This course will teach you the knowledge and skills needed to design and implement Big Data projects in organizations. Using case studies and practical, hands-on assignments, we will teach you:
- Techniques for collecting and working with Big Data, especially social media data
- New quantitative Business Analytics methods for visualizing and analyzing Big Data
- How to turn Big Data into practical decisions for management
- How to successfully manage Big Data projects in organizations