The aim of Mezuro is to provide an insight into mobility in the Netherlands. Innovation, market leadership and social relevance are key terms. People’s privacy has the first priority.
The anonymous signals that mobile telephones emit do not mean much on their own, but together they can be used to sketch a mobility picture of a town, village or any other area. Mezuro accesses and processes this data in order to provide continuous information that can be of great value for a variety of applications such as traffic and transport, tourism, events, retail and urban planning.
Mezuro has no access to personal data and cannot provide any insight into the mobility information of individual people. Because, while knowledge of mobility patterns is of great social value, as far as we’re concerned it is certainly not more valuable than protecting the privacy of the individual. The information that Mezuro provides is completely anonymous.
The anonymization process ensures that it’s not possible to trace the data back directly or indirectly to individuals. The anonymization process has been tested by TNO. Mezuro and the telecom provider are regularly audited.
Turning big data into actionable information
Mobile telephones have become the sensors of society. Smartphones communicate continuously with big-data-enbroadcasting masts in the vicinity. The billions of items of data provided by these interactions are anonymized and aggregated by the mobile network operator in its own IT environment and made available to Mezuro for processing and analysis.
The result is information about mobility patterns of people, as a snapshot or trend analysis, in the form of a report or in an information system.
Of course the data can be combined with information from other sources, such as traffic counting cameras or wifi counters , but also for instance with an event diary or weather details, as a result of which the results can be focused on specific questions posed by clients.