Willemijn van Dolen is a professor of Marketing at the Amsterdam Business School. She is also the Director Corporate Relations for the University of Amsterdam. From 2005 to 2010 she was the director of the MBA programmes at the Amsterdam Business School.
Her research focuses on Consumer Online Communication, Social Media, Corporate Social Responsibility, and Online child-helpseeking Behavior.
Willemijn has an MSc in Organization Psychology from the University of Groningen (1996) and a PhD from the Faculty of Economics and Business Administration, Maastricht University (2002).